““This is the most effective training for event management I have taken in my whole career: a concrete and straight-to-the-point methodology that makes you look at events from a completely different perspective through an in-depth analysis of real case-studies. It has been a very useful 2-day course, a must for any event organiser. Elling is a very knowledgeable teacher and an excellent cook 🙂””

““A very useful and practical course, after which you are able to apply in your daily job when doing event design and management. Even though you might have lots of years of experience, this is a true added value.””

““After completing the course it took me almost 3 month to rethink and then reload the way we make our events. We saved over 45 000 USD in 3 months when realized by questioning that 5* venues are not bringing the audience any extra value and could be changed for alternative event venues. The economy occurred enabled us to bring more interesting speakers from abroad, spend more on networking events and save for further investments.””

““I have attended many training programmes and this is the best of the best. The learning environment, the way the material is taught, Elling himself (not only a perfect host but an amazing facilitator) and the subject itself, which will change the way I ‘think’ and ‘do’ from here on in…a work game changer!””

““After 18 years of delivering live events, I would say this is the most valuable course I have attended. A genuinely engaging session that challenges, educates and develops anyone who attends.””

““I will look at meetings and events with a new eye after attending the course. There is no way back! You might then make choices on how far you go with evaluation, but if you have no clarity on what should be the added value, better you cancel your meeting!””

““What a fantastic course and a brilliant use of my time! Elling is a wonderful teacher whose relaxed but knowledgeable approach embeds the methodology deep in your core. I have learnt so much that will completely shape my future thinking when setting out the initial planning for events. Would recommend this course to anyone in the events industry!””

““What an excellent and fascinating couple of training days! I has given me a lot of food for thought and came away feeling fired up and “ROI methodized”. Having the opportunity to work on our own future events whilst demystifying what purpose our efforts should actually be focusing. However, most significantly the experience taught me the skills that will enable me to continue to develop further by creating better and meaningful events. Elling’s coaching was engaging and superbly informative and the group was brilliant!””

““The course was very useful, enlightening and motivating for me. The advantage of following this method for me is that it forces me to identify the precise event objectives at different value levels. Armed with these objectives I’m better equipped to set a plan to design the event and deliver content which is more relevant. I believe therefore events will have more impact. I left the course in excited anticipation of putting the process more into practice!””