What our clients say
Neil Coombes
Senior Account Manager, UKSV, United Kingdom
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“After 18 years of delivering live events, I would say this is the most valuable course I have attended. A genuinely engaging session that challenges, educates and develops anyone who attends.”
Manuela Prina
Policy advisor, ETF, Italy
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“I will look at meetings and events with a new eye after attending the course. There is no way back! You might then make choices on how far you go with evaluation, but if you have no clarity on what should be the added value, better you cancel your meeting!”
Fiona Chappell
UK/Europe Business Development Director, Melbourne Convention Bureau, United Kingdom
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“I found the course very interesting and it has made me look at the way we evaluate our event and tradeshow participation in a more detailed way. I am looking forward to putting a strategy in place which will mean we can more effectively track outcomes from tradeshows in particular and putting plans in place for pre and post event activities which would add to the effectiveness of the tradeshow outcomes.”
Tanya Hampsink
Senior Project Manager, The Oval Office, the Netherlands (now with effectgroep)
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“The course was very useful, enlightening and motivating for me. The advantage of following this method for me is that it forces me to identify the precise event objectives at different value levels. Armed with these objectives I’m better equipped to set a plan to design the event and deliver content which is more relevant. I believe therefore events will have more impact. I left the course in excited anticipation of putting the process more into practice!”
Laura Ladine
Acting Manager/Senior Marketing Events Manager, M&G Real Estate, United Kingdom
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“Elling is an amazing trainer and was able to help us through two days to understand the ROI method to better rate our events. I will definitely recommend this course to my events peers. It was very helpful and the training atmosphere was brilliant!”
Jade Penfold
Executive Communications Manager, Cisco Systems, United Kingdom (now with the University of East Anglia)
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“The ROI Methodology is a very powerful, yet simple and straight forward approach to setting event objectives and measuring results. The training course followed by personal coaching is brilliant, Elling will hold your hand until it’s done.”
Dr. Krzysztof Celuch
Vice-Dean Faculty of Business (now Editorial Board Member), Vistula University, Poland
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“I believe there is an urgent need to prove the value of meetings and events and in my experience the ROI Methodology is a well proven and very thorough framework. Not only for measuring results, but also as a planning tool. I found the ROI course very useful and recommend it to anyone who is serious about making their events more cost effective and proving the results. It’s worth investing your time and listen to Elling Hamso.”
Francesca Pezzutto
Founder & Managing Director, Pro-Meet, Italy
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“Proving the Value of Meetings and Events’ is not just another theoretical course. It will change your mindset and the way you approach the task of event planning and measurement. It was also a very effective ‘slow learning’ experience, giving participants good time to think and discuss and relating what we learned to our own events through practical exercises. If you want to be a really effective meeting planner, maximising value and minimising costs, you won’t succeed without this training. Now I shall start practicing, knowing that Elling will be available to answer all my questions and make sure that I will be able to turn future meetings into more value for my clients. In a few months we shall meet again for a day, sharing experiences with other participants and receive more knowledge and inspiration to practice good meeting design and measurement.“