December 12, 2016

The Event ROI Methodology

The Event ROI Methodology Proving the value of meetings and events Most events could probably deliver twice the value on the same budget. Event planners typically […]
December 8, 2016

Proving the value of Industry Trade Shows – A Symantec Case Study

Exhibitions at industry trade shows offer companies great opportunities to demonstrate Thought Leadership in their core competencies, to collect leads with a potential business impact, to […]
October 28, 2016

Seven Steps to Event ROI

Event ROI in Seven Easy Steps By Dr. Elling Hamso, Event ROI Institute (www.eventroi.org) The ROI Methodology has become an industry standard for measuring the return […]