Training & Consulting

Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised.  This training programme will help you to improve the value and measure results.

The Certification Training provides you with skills, tools, and knowledge to plan the objectives and measure the results of all types of events. The course includes 2 interactive days of learning and applying the Event ROI Methodology followed by an 1on1 online-support for your next event aimed to complete your first event evaluation report and to receive the Event ROI Certificate.

This is ‘slow learning’ with lots of time for reflection, discussion and exercises. You learn from the instructors and your peers, getting insights into different types of events during the practical exercises. Followed by 6 months personal coaching on your next event where we guide you while you put into practice what you have learned.


In-house training

Event ROI is not a tool – it’s a mindset. To apply Event ROI principles effectively, you need all those involved in your events to understand the approach.

The Event ROI Institute can provide in-house training for the whole of your team, focused on your specific sector and events.



Event ROI Institute provides assistance with the implementation of a scalable and systematic approach to evaluate the value of the whole event strategy in small to large-scale organisations.

This starts with an assessment of the current event portfolio and evaluation of event results. It continues with the identification of improvement areas and barriers, the application of the event ROI Methodology to key events and reporting to stakeholder and management. Always aimed to optimize the event strategy for highest (cost) effectiveness and return.

Contact us for a consultation to uncover your implementation needs.