Event ROI Institute was founded in 2005 as a partnership of European consultants dedicated to improving the value of meetings and events. We offer in-house training and consultancy services, always seeking better ways to maximize value and reduce costs.
Our team
Resources for press
What our clients say
Our partners
Our team
Ilka Dzeik
Senior Partner
Meerbusch Germany
Skype: ilka0211
Phone: +49 175 2939126
30 years ago Ilka followed her desire to work on events and live communication, managing national and international corporate events in the ITC industry. For almost 12 years she was Head of Global Events EMEA at Symantec, responsible for the Live Communication strategy across Europe aimed to achieve highest return on rational investments.
She successfully applied the ROI methodology of the Event ROI Institute to Symantec´s key events. For constantly exceeding expectations in creativity, innovation, leadership and teamwork Ilka received one of the highest recognitions at Symantec worldwide – the Global Marketing Excellence Award. The events industry recognized the team and smart event sustainability strategy for a pan-European roadshow with winning the IMEX GMIC Green Meeting Award in 2014 and the GBTA Icarus award in 2015. Today Ilka works as Head of Marketing Communications at SICK.
Press resources
Download pictures and biography of Ilka Dzeik
Download the logo set of Event ROI Institute
Download the Event ROI methodology pyramid
What our clients say
Jade Newbold
Executive Communications Manager, Cisco Systems, United Kingdom (now with the University of East Anglia)
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“The ROI Methodology is a very powerful, yet simple and straight forward approach to setting event objectives and measuring results. The training course followed by personal coaching is brilliant, Elling will hold your hand until it’s done.”
Isabella Tuvo
Senior Event Manager, Deloitte, Luxembourg
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“This is the most effective training for event management I have taken in my whole career: a concrete and straight-to-the-point methodology that makes you look at events from a completely different perspective through an in-depth analysis of real case-studies. It has been a very useful 2-day course, a must for any event organiser. Elling is a very knowledgeable teacher and an excellent cook 🙂”
Thelma Pichel
Senior Events Specialist Europe, Thermo Fisher Scientific, the Netherlands
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“A very useful and practical course, after which you are able to apply in your daily job when doing event design and management. Even though you might have lots of years of experience, this is a true added value.”
Alexandra Zhirnovskaya
Head of Conferences, Comnews, Russian Federation (now with 1С-Рарус)
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“After completing the course it took me almost 3 month to rethink and then reload the way we make our events. We saved over 45 000 USD in 3 months when realized by questioning that 5* venues are not bringing the audience any extra value and could be changed for alternative event venues. The economy occurred enabled us to bring more interesting speakers from abroad, spend more on networking events and save for further investments.”
Sam Wilson
Director, EcoEvents and Event ISO, United Kingdom
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“I have attended many training programmes and this is the best of the best. The learning environment, the way the material is taught, Elling himself (not only a perfect host but an amazing facilitator) and the subject itself, which will change the way I ‘think’ and ‘do’ from here on in…a work game changer!”
Neil Coombes
Senior Account Manager, UKSV, United Kingdom
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“After 18 years of delivering live events, I would say this is the most valuable course I have attended. A genuinely engaging session that challenges, educates and develops anyone who attends.”
Manuela Prina
Policy advisor, ETF, Italy
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“I will look at meetings and events with a new eye after attending the course. There is no way back! You might then make choices on how far you go with evaluation, but if you have no clarity on what should be the added value, better you cancel your meeting!”
Ellie Sanders
Event Manager, Scottish Widows, United Kingdon (now with Tay Fire and Security)
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“What a fantastic course and a brilliant use of my time! Elling is a wonderful teacher whose relaxed but knowledgeable approach embeds the methodology deep in your core. I have learnt so much that will completely shape my future thinking when setting out the initial planning for events. Would recommend this course to anyone in the events industry!”
Sarita Bisi Mignaquy
Executive Assistant to VP GLobal Customer Care and Event Planner, Plantronics, the Netherlands
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“What an excellent and fascinating couple of training days! I has given me a lot of food for thought and came away feeling fired up and “ROI methodized”. Having the opportunity to work on our own future events whilst demystifying what purpose our efforts should actually be focusing. However, most significantly the experience taught me the skills that will enable me to continue to develop further by creating better and meaningful events. Elling’s coaching was engaging and superbly informative and the group was brilliant!”
Fiona Chappell
UK/Europe Business Development Director, Melbourne Convention Bureau, United Kingdom
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“I found the course very interesting and it has made me look at the way we evaluate our event and tradeshow participation in a more detailed way. I am looking forward to putting a strategy in place which will mean we can more effectively track outcomes from tradeshows in particular and putting plans in place for pre and post event activities which would add to the effectiveness of the tradeshow outcomes.”
Tanya Hampsink
Senior Project Manager, The Oval Office, the Netherlands (now with effectgroep)
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“The course was very useful, enlightening and motivating for me. The advantage of following this method for me is that it forces me to identify the precise event objectives at different value levels. Armed with these objectives I’m better equipped to set a plan to design the event and deliver content which is more relevant. I believe therefore events will have more impact. I left the course in excited anticipation of putting the process more into practice!”
Dr. Krzysztof Celuch
Vice-Dean Faculty of Business (now Editorial Board Member), Vistula University, Poland
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“I believe there is an urgent need to prove the value of meetings and events and in my experience the ROI Methodology is a well proven and very thorough framework. Not only for measuring results, but also as a planning tool. I found the ROI course very useful and recommend it to anyone who is serious about making their events more cost effective and proving the results. It’s worth investing your time and listen to Elling Hamso.”
Francesca Pezzutto
Founder & Managing Director, Pro-Meet, Italy
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“Proving the Value of Meetings and Events’ is not just another theoretical course. It will change your mindset and the way you approach the task of event planning and measurement. It was also a very effective ‘slow learning’ experience, giving participants good time to think and discuss and relating what we learned to our own events through practical exercises. If you want to be a really effective meeting planner, maximising value and minimising costs, you won’t succeed without this training. Now I shall start practicing, knowing that Elling will be available to answer all my questions and make sure that I will be able to turn future meetings into more value for my clients. In a few months we shall meet again for a day, sharing experiences with other participants and receive more knowledge and inspiration to practice good meeting design and measurement.”
Laura Ladine
Acting Manager/Senior Marketing Events Manager, M&G Real Estate, United Kingdom
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“Elling is an amazing trainer and was able to help us through two days to understand the ROI method to better rate our events. I will definitely recommend this course to my events peers. It was very helpful and the training atmosphere was brilliant!”
Supporting partners
The Event ROI Institute and Methodology is recommended by the leading trade press and associations in the event industry.
