The Event ROI Methodology Proving the value of meetings and events Most events could probably deliver twice the value on the same budget. Event planners…
Proving the value of Industry Trade Shows – A Symantec Case Study
Exhibitions at industry trade shows offer companies great opportunities to demonstrate Thought Leadership in their core competencies, to collect leads with a potential business impact,…
Seven Steps to Event ROI
Event ROI in Seven Easy Steps By Dr. Elling Hamso, Event ROI Institute (www.eventroi.org) The ROI Methodology has become an industry standard for measuring the…
How to Measure ROI of Trade Fair Technology
Trade show technology may improve the quality of visitors or the visitor experience before, during and after the show, to the benefit of the main…