We are currently offering in-house Trainings only. For further information please contact Ilka Dzeik at ilka.dzeik@eventroi.org.

Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised. This training programme will help you to improve the value and measure results.

The Certification Training provides you with skills, tools, and knowledge to plan the objectives and measure the results of all types of events. The course includes 3 interactive days of learning and applying the Event ROI Methodology followed by an 1-on-1 online support for your next event aimed to complete your first event evaluation report and to receive the Event ROI Certificate.

This is ‘slow learning’ with lots of time for reflection, discussion and exercises. You learn from the instructors and your peers, getting insights into different types of events during the practical exercises. Followed by 6 months personal coaching on your next event where we guide you while you put into practice what you have learned.

Dates and Registration
Why attend
Course outline
Who should attend

Dates and Registration

Programme Fee: EUR 1460.00

What is included?

The training programme includes:

• The three-day workshop
• 6 months online coaching (as required to complete the evaluation report)
• The Event ROI Foundation Certificate upon completion of an Event Evaluation Report some time after the course

The maximum number of course participants is 6. (Please register early as all recent courses have been fully booked).

Note that if you cancel your registration up to 6 weeks before the programme starts, 50% of the fee will be refunded. After this time, you may transfer to another programme or send someone else in your place.

Why attend

If you are being challenged to:

• Deliver more event value for less money
• Increase participant engagement to be more effective
• Plan cost effective events with shorter lead time
• Justify event budgets, especially in difficult economic times

Here are 10 good reasons to join:

1. Sustain or increase event budgets in difficult times
2. Increase your number of customers by offering a competitive service
3. Understand your customers and their issues better
4. Focus on required business objectives and outcomes
5. Be measurable for results based on the money spent
6. Reduce wasted budget
7. Demonstrate that the events you organise are a good investment
8. Add an extra dimension to proposals – unique selling points that few competitors match
9. Demonstrate higher value of your service
10. Increase the effectiveness of your organisation to win more contracts and clients

During the 3 days workshop you will learn:

• How to apply the 6 levels of objectives to an event in your own organisation
• How to set measurable objectives / KPIs on every level and how to calculate ROI
• Different data collection methods and how to analyse the data
• About the impact of non-monetary values on financial results
• How to present results to different stakeholder

Course outline

A three-day training course for a maximum of 6 participants, followed by 6 months online coaching – we guide you while you put into practice what you have learned. We start at 9 AM and finish at 1:30 PM.

Day One (09:00-13:30)

• Introductions and course outline
• Context analysis, how events become strategic
• How events create value – fundamental principles
• The ROI Pyramid – objectives and evaluation at six levels
• The Chain of Impact, defining interconnected and measurable objectives
• The ROI formula
• Personal case exercises

Day Two (09:00-13:30)

• Objectives Form – success criteria
• Learning Behaviour Matrix – defining learning objectives that drive behaviour
• Learning Experience Matrix – connecting format and programme to objectives
• Personal case exercises

Day Three (09:00-13:30)

• Isolating event results from other influences
• Data collection – alternative methods
• Estimation
• Questionnaire design and securing a high response rate
• The Evaluation Report
• Personal case exercises

Tutors

• Dr. Elling Hamso, Managing Partner of Event ROI Institute

Who should attend

Those involved in planning of:

• Staff sales / kick-off meetings
• Exhibitions
• Customer hospitality
• Product launches
• Congresses and conferences
• Live brand-experiences
• Team buildings
• Any other kinds of meetings and events

From:

• Corporations
• Event agencies
• Experiential marketing agencies
• Communications agencies
• Associations, NGOs and charities
• Central and local government
• Universities
• Suppliers supporting the above organisations in raising the value of their events

Previous course attendees

A selection of the companies whose employees participated

 

Companies NIKE, Netherlands Omron Healthcare, Netherlands Invesco, United Kingdom Trimph International, Germany Volkswagen, UK Cisco, UK ABB, Sweden Volvo, Sweden Den Norske Bank, Norway SAP, Spain Mobistar, Belgium Accenture, Germany American Express, UK AXA Belgium Barclays, UK BP Polska Alcatel-Lucent, Belgium Bristol-Myers-Squibb, UK Amway, UK Clifford Chance, LLP, UK Danske Bank Nokia, Finland Pfizer, Finland Cadbury, UK Novo Nordisk, Denmark Novartis, Switzerland Schlumberger, France Philips Electronics Deutsche Bank Ernst & Young Wall Street Systems Nordea Markets Canon, Germany Cordis Johnson & Johnson Forties, UK F-Secure, Finland GKN, UK Rockwell Automation, Belgium Siemens AG, Germany Smith & Nephew, UK Telia Sonara, Finland Vodafone, UK Lloyds TSB, UK Royal Mail, UK Belgacom, Belgium	Event and experiential marketing agencies Congrex UK Top Banana, UK Eventually, Denmark Godmother, Romania EventMasters, Belgium First Protocol, UK Five Hats International, UK FMI Group, UK Co-Crations, Spain Atlanta, Spain Banks Sadler, UK BCD Meetings & Incentives, Netherlands BI Worldwide, UK Bos Matchworks, Netherlands Carlson Meetings & Events Grass Roots, UK Gyro Conferences, Norway Louder, Finland Eventivamente Events Architecture & Real Communication, Spain NewEvents, Portugal MCI, Switzerland Sipahiler, Turkey Event Masters, Estonia European Conference & Incentive Services Shout! Denmark Creativando, Spain Troi Helsinki, Finland Ultramar Express, Spain Wolttii Group, Finland World Events Group, UK Mediation, Luxembourg Carrot Conference Solutions, Estonia Concept-X, Germany The Eventwatchers, Belgium Staff Organizacion de Eventos, Spain Soiree Event Management, New Zealand More Balls Than Most, Netherlands MeetingTrack, France Marbet, Germany Gruppo Triumph, Italy Global Events, Spain Georgian Events, Georgia EY ZHN Journeys, Greece The House of Events, Portugal
Universities KTH Royal Institute of Technology, Sweden Saxion University of Applied Sciences, Netherlands Sheffield Hallam University, UK University of Greenwich, UK IULM University, Italy Victoria University, Ireland	Convention Bureaus Estonian Tourist Board Marketing Manchester Poland Convention Bureau Sicilia Convention Bureau Visit Aalborg, Denmark Visit Denmark Slovenia Convention Bureau Gdansk Convention Bureau
Suppliers Apollo Hotels & Resorts Finland Convention Bureau Radisson Blu ABBIT Meeting Support Royal Continental Hotel, Istanbul Accor Hotels Edinburgh International Conference Centre World Forum Convention Center Le Meridien Ville de Luxembourg	Associations, NGOs and charities European Wind Energy Assn., Belgium European Training Foundation, Italy World Council of Churches, Switzerland ICCA, Netherlands Apecate, Portugal CRE Finance Council Europe, UK Meeting Professionals International, Belgium Netherland Institute of Chartered Accountants Pharmadanmark, Denmark London Chamber of Commerce & Industry The National Trust, UK The Biochemical Society, UK Finland-China Design & Culture Association