Event ROI methodology is not a tool: it’s a mindset. To apply Event ROI principles effectively, you need all those involved in your events to understand the approach.

Event ROI Institute can provide in-house training for the whole of your team, focused on your specific sector and events.

It is more rewarding to do an in-house training programme. Think of the ‘lone ranger’ attending an open training course and easily feeling at a loss returning to the office, struggling to bring colleagues and clients in line with a new way of approaching event objectives, design and measurement. An in-house programme may also involve some key customers and could thereby create some strong bonds, almost like a ‘shared secret’.

Contact us for details.